Consumers are weird. They don’t do what they say they will do and don’t act how we think they “should.” Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy – or not) and provide simple, actionable tips you can apply right away in your business. Whether you’re a small business or thriving corporation, Melina’s tips can help your business increase sales and get more customers.

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Customer experience (CX) is the key frontier where brands can truly differentiate themselves in an increasingly competitive landscape. It helps businesses provide delightful experiences across customer touchpoints. This website aims to showcase a comprehensive collection of the best apps to boost customer experience.

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